Circular economy in practice: how shared umbrellas reduce waste and strengthen companies' ESG

When you think of shareable umbrellas, the first image that comes to mind might be a basic, functional item without much impact. But what if this tool could be transformed into a strategic element of the employee experience, institutional communication, and operational efficiency? That's exactly what Rentbrella proposes.

By installing a Rentbrella station, the company is not just offering umbrellas: it is creating a physical point of contact with its brand. The stations are customized with the company's colors, logo, and visual messages, functioning as an extension of its institutional identity.

Imagine the impact on a visitor who, upon arriving at the company headquarters, finds an umbrella with the same visual care as the reception area, the uniforms, and the corporate stationery. It's a cohesive experience that conveys organization, attention to detail, and consistency.

Mockups of seven umbrella designs from some of Rentbrella's clients.

Each project is designed to meet the company's actual needs

In the corporate world, generic solutions have little room for improvement. Rentbrella understands this and delivers a customized end-to-end experience. Before implementation, a complete study of the company's structure is conducted: how many employees, which areas are busiest, and what the expected usage profile is. Based on this data, the ideal number of umbrellas, installation points, and loan period are defined. The goal is to optimize usage, avoid waste, and reduce rework for HR, facilities, and security teams. This makes the service scalable and replicable in other locations, with quality standards that respect the uniqueness of each client.

Integration with company's systems

Companies use different forms of access: magnetic badges, QR codes, biometrics, or internal applications. Rentbrella doesn't require changes: it integrates with existing technologies and becomes part of the corporate furniture, making umbrella use as natural as opening a door or activating an elevator.

In practice, this means that employees can pick up their umbrellas using the same badge they use to enter the building, eliminating process redundancies and retraining. This ease of use reduces resistance, accelerates adoption, and avoids extra training, implementing the improvement organically within the existing culture. Message on the move

The sides of workstations are a great opportunity to be used as communication channels. Instead of murals that few people read, the company can use this space to publicize internal campaigns, reinforce organizational culture, or guide the conscious use of the resource. It's a smart way to transform something functional into an internal marketing channel. The employee interacts with the machine, but also absorbs messages that reinforce the feeling of belonging. Furthermore, the umbrella itself, by carrying the logo and institutional characteristics of the brand, plays a role in branding, as employees use the umbrellas when moving around inside and outside the company. This key message of care from the employer brand towards its employees is a positive signal that tends to attract the attention of new talent for future selection processes. Ultimately, what Rentbrella delivers is not just protection from the rain, but a simple and strategic way to communicate care, organization, and identity. Each installed station reinforces a culture that values ​​experience and transforms everyday life into something smarter. It's a feature that solves a practical problem, but it also leaves a symbolic mark: here, we think about the details. And it's precisely in the details that the difference lies between ordinary companies and brands that truly stand out. LEMES, Marcus. "Circular economy in practice: how shared umbrellas reduce waste and strengthen companies' ESG". 8 of August of 2025.