How HR can combine well-being, innovation, and sustainability with smart corporate benefits

Employee well-being and engagement are strongly linked to their experience in the physical environment. HR strategies can transform simple benefits into meaningful experiences that increase engagement, retention, and employer brand perception. Innovative and sustainable solutions, such as automated umbrella systems, are examples of benefits that combine technology and positive impact.

Applicable solutions

• Corporate technology benefit: shared, automated umbrellas integrated with the corporate badge.

• Engagement monitoring: usage and frequency data help HR measure impact and satisfaction.

• Sustainability: products made with recycled PET and operation based on a circular economy.

Strategic benefits

• Employee engagement: Innovative benefits increase satisfaction and retention.

• Benefits data management: Detailed usage information aids decision-making.

• ESG alignment: Promotes responsible environmental practices and reinforces corporate culture.

Implementation cases

Petrobras, Mercedes-Benz, and Grupo Boticário have adopted automated umbrella solutions as a corporate benefit, combining innovation and sustainability.

Final considerations

Transforming everyday items into strategic HR solutions impacts the company's well-being, engagement, and perception of environmental responsibility, in addition to providing concrete data for evidence-based decisions.