Did you know that umbrellas are among the most forgotten items in the world?
- Jan 15
- 3 min read
Discover why umbrellas are so often forgotten and how Rentbrella solves this problem for businesses with a smart, automated solution. It's not uncommon to hear stories of people losing, forgetting, or leaving their umbrellas behind without even realizing it. And that's not just an impression: these objects frequently rank among the most forgotten items in the world, alongside wallets, cell phones, and keys.
The reasons are varied, but we can start from the point that an umbrella is an item of occasional use, almost always associated with a momentary need. People only remember they need it when the rain has already started; when it ceases to be useful, it ends up forgotten under a chair, hanging on a doorknob, or left on a seat in public transport.
Why do people lose so many umbrellas?
A study conducted in the United Kingdom with 2,000 adults showed that 28% of people have arrived soaked to important appointments because they didn't have an umbrella nearby. Uber in Brazil released a survey in 2023 listing the most frequently forgotten items during trips. Umbrellas came in fourth place, behind only backpacks, cell phones, and clothing.
This tendency can be explained by three main factors:
Sporadic use: we only remember it when it starts to rain; on sunny days, it tends to be stored away somewhere out of sight.
Easy-to-forget format: portable enough to be carried, large enough to be bothersome or take up too much space in a bag or in our hands.
When wet, it becomes an inconvenience: after use, we try to keep it away from us, in a bucket or in a corner where it won't get in the way or wet our other belongings.
Low emotional attachment: unlike a cell phone or a wallet, when forgotten, it's rarely worth the cost of driving back to retrieve a forgotten umbrella.
Take control of your company
While umbrellas are demonstrably an item that people frequently forget, and at the same time, an important factor for the well-being and safety of passersby, companies should not treat them as the employee's responsibility.
In locations with heavy traffic between buildings, open industrial plants, or areas with external access, rainy days are a challenge. Employees get wet, are late, experience discomfort, and even risk accidents. Many companies try to solve this with periodic purchases to replace umbrellas, but the problem persists: in a short time, the new units are lost, poorly stored, or broken. And this item returns to the shopping list shortly after being replenished.
Rentbrella is precisely the definitive answer to this dilemma. We offer an automated solution for shared umbrellas, where machines are installed at strategic points within the company, and employees can take a dry umbrella with their badge or the app, use it for up to 24 hours, and return it free of charge. All this without the need for manual control by the contracting company and without disruption to the process. What was once a frequently lost item becomes a functional and sustainable service, designed for the real context of internal mobility. And the best part: the company no longer needs to buy, replenish, or manage inventory. This becomes the responsibility of our maintenance team, which makes periodic visits to your company to keep everything running smoothly.
Although it perfectly replaces the infamous buckets and plastic bags, and also relieves employees of the responsibility of bringing their own umbrellas, our solution doesn't eliminate the possibility of them still being forgotten, but at least this will no longer be a problem within your company. When a problem recurs so frequently, the best approach isn't to circumvent it, but to solve it definitively and intelligently. Discover Rentbrella and see how this simple solution can transform a recurring inconvenience into greater fluidity, security, and comfort in your operation. LEMES, Marcus. "Did you know that umbrellas are among the most forgotten items in the world?". 18 of June of 2025.
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